Being online can help nail a job

In a tough economy, a presence online could be the difference between getting a job and being ruled out according to Sarina Russo Job Access. An online presence is an important tool for networking for potential jobseekers and a useful tool for employers to understand someone's talent and experience.

Done wrong, it can rule an applicant out of a job and more and more employers are using social media to screen prospective candidates. The top reasons employers rejected candidates after screening them on social media included lying about qualifications, inappropriate photos and comments, derogatory remarks about previous employers, sharing of confidential employer information, discriminatory comments and abuse of drugs or alcohol.

SARINA RUSSO JOB ACCESS'S FOUR-POINT PLAN TO GET A JOB ONLINE:

1. Stop - think before you post.

If you use social media forums assume a future boss will read everything you share online. Online concerns about inappropriate comments, unsuitable photos and videos have resulted in many a candidate missing out on that job.

2. Develop a personal brand statement.

This is a subtle way of letting people know you are open to new positions. Outline who you are, what you do, and what audience you serve, so that prospective employers get a feeling for how you can benefit their company. This personal brand statement should be your sales document and should be embedded with key words linked to the kind of position you want.

3. Limit yourself to a few social-networking sites.

Maintain the personal touch not a machine-gun approach. A few well done online profiles on Facebook, Twitter and LinkedIn are far more effective than blanketing social media networks with half-done and out-of-date profiles.

4. Choose connections / friends wisely.

It's a quality game more than a quantity game. Only add people to your networking site that you actually know or with whom you've done business. A recruiter may contact one of your connections and ask about you, so make sure they are people you know and trust. When networking with someone online spend an extra five to 10 seconds to write a line or two about how you know 'mutual friends', why you'd like to connect to them and that you're more than happy to introduce them to others in your network.